Why is there a "down payment" when buying a smartphone or mobile phone that is different from a character?: "Sushiko" (page 1/2) taught by a former veteran clerk

When buying a smartphone or mobile phone, you need to pay a "down payment" depending on the store.

In dictionary, a down payment means "the first paid money when paid in installments."However, the "down payment" in mobile phone sales is different from the general down payment.

(Hereafter, what the dealer provides independently is written as "down payment" with "Kagikako").

Therefore, there are quite a few claims and troubles over the "down payment" at the sales site, combined with the difficulty of explanation.In some cases, a person who has been prompted to join an optional service under the name of "Discount" Discounts "is inevitably contacted without knowing how to cancel the service, or forgets to cancel in the first place.

Why do mobile phone dealers set a "down payment" that tends to cause various problems?In the first place, what is the "down payment" of mobile phone sale?

Before you get into the main subject, we will talk about the revenue that the store gets.

It is not unusual for high -end smartphones to be sold at a price exceeding 100,000 yen.For example, with the "iPhone 11 Pro", the cheapest model is about 120,000 yen including tax.If the most recently, the "Galaxy Fold SCV44" released by au (KDDI and Okinawa Cellular Phone) will be nearly 250,000 yen including tax.

A terminal that exceeds 100,000 yen is not easy to buy in a lump sum.Although there are some differences depending on the telecommunications carrier (carrier), the installment payment rate of the terminal price is about 80-90 %.Most users buy terminals by installment or installment.

It is easy to think, "If this is expensive, if you sell a device, it will make a lot of profits."Little circle.Surprisingly few.In other words, it is a world where we go on the ground for low -margin sales.

There was a certain limit on the discount on the terminal price from October, but the discount before that was a part of the "number" of the terminal, that is, a part of the incentive (sales incentive) that comes in by selling a certain number of terminals.Was diverted.

At first glance, the action of "reducing profits to make a profit" is a fall, but the discount on the terminal price that looks excessive is also an effort to increase the amount of profits as much as possible.

In terms of compensating for low -margin sales, it is also essential to promote the joining of optional services.There is also an incentive to join the optional service.

To give an easy -to -understand example, when you enter the optional service, there is a free (or discount) "down payment".Set the "down payment" of the terminal to 3000 yen, and "If you enter one free service for 30 days, it will be 600 yen discount on" down payment "per hit, and it will be 0 yen!"Do.

Conditions and amounts of incentives for service subscriptions vary depending on the service.If you get an incentive of 1000 yen each time you get one subscription, you will get 5000 yen incentive if you get 5 services.Even if 3000 yen is turned into a "down payment" discount, the income will increase 2,000 yen.

The "down payment" and the incentive of the service joining are, in a sense, "one heart".

If you explain so far, you can see the identity of the "down payment" set by the dealer.

If the sales of the terminal are not good, or if the optional service is not good, you may not be able to secure enough incentives.Therefore, it is good to think that the own "fees" that are set to prevent the deficit from being deficit (if possible) is "down payment".

Fees to prevent the deficit or secure profits -If so, it is natural that the "down payment" settings differ depending on the store.