The third collaboration with "Idolmaster Cinderella Girls"

The third collaboration with "Idolmaster Cinderella Girls"

There was an error in the press release delivered today at 14:00 on December 23rd, so we will correct it as follows and resend it. We apologize for the inconvenience and thank you for your cooperation.

First paragraph of the main text

(Incorrect) "Tanita Online Shop" (https://shop.tanita.co.jp/), the storefront of the anime and comics specialty store "Animate", and the "Animate Online Shop" (https://www. animate-onlineshop.jp/) will accept reservations from 2:00 pm on December 23rd to 10:00 am on January 31st, 2022, and the product will be shipped after the end of March.

(Positive) Reservations will be accepted at the "Tanita Online Shop" (https://shop.tanita.co.jp/) today from 2:00 pm on December 23rd to 10:00 am on January 31st, 2022. Shipping is scheduled after the end of March.

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Idolmaster Cinderella Girls

Voice Body Composition Meter "BC-203-IM01 Pink Check School Model"

Tanita Co., Ltd. (1-14-2 Maenocho, Itabashi-ku, Tokyo, President: Chisato Tanida), a comprehensive health company, has collaborated with the social game "Idolmaster Cinderella Girls" to support health promotion with idol voices. The voice body composition meter "BC-203-IM01 Pink Check School Model" will be released. This is the third product of the "collaboration to create health for producers with idols" by this work and Tanita. The feature is that people read aloud measurement results such as "weight", "body fat percentage", and "muscle mass". With the original voice newly recorded for this product, we will support the health promotion of the fans of the same work called "producers". The price is 19,800 yen (tax included). Reservations will be accepted at the "Tanita Online Shop" (https://shop.tanita.co.jp/) from 2:00 pm on December 23rd to 10:00 am on January 31st, 2022, and the product will be shipped after the end of March. is scheduled.

"THE IDOLM@STER CINDERELLA GIRLS" is a social game that started service in 2011. It is characterized by being able to produce more than 190 unique idols, and it celebrated its 10th anniversary this year. The chorus of the song "Koi no Hamburg♪" sung by Kyoko Igarashi, an idol who appears in the film, can be heard as "Anata ni Tanita ni". That was the beginning. Therefore, this product, which is the third product of this collaboration, focuses on the three-person unit "Pink Check School", which Kyoko Igarashi belongs to as a member, and promotes commercialization based on the concept of the song "Love Letter" sung by the unit. rice field. In addition to navigating the initial settings and measurement results with the three voices, according to the measurement results, ``I will send you love so that the producer can eat deliciously! As expected of a producer♪" (Uzuki Shimamura), "Mr. Producer, please be careful as the number is a little high!" In addition, we have incorporated a production that makes daily measurement fun, such as three congratulatory messages on the person's birthday. We are also particular about the design, adopting dark red color for the main body color based on the image of the costume "School Mate Blazer" of the same song, and the center part is decorated with the pink check school emblem and the three people in "Petit Derella". . The measurement items are weight, body fat percentage, BMI (body mass index), muscle mass, estimated bone mass, visceral fat level, basal metabolic rate, body age, and body water percentage. It measures 352mm wide, 39mm high, and 300mm deep, and weighs about 1.6kg (including batteries).

It is essential for health promotion to be able to continue having fun. Tanita believes that collaboration with games and content in the amusement field is effective for continuous health promotion, and has been actively collaborating so far. “Collaboration to create health for producers with idols” is part of this, and the first digital cooking scale and the second pedometer equipped with a 3D sensor have received a lot of attention from many producers, mainly on SNS. We will continue to share the charm and worldview of each work with fans, increase the number of points of contact with Tanita products and services, and support the health promotion of a wide range of people.

■Tanita Online Shop “Idolmaster Cinderella Girls Collaboration” Special Site

https://shop.tanita.co.jp/idolmaster/

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