Sendai City has begun a demonstration experiment in the city center, such as the West Exit of JR Sendai Station and Ichibancho, Aoba -ku, using digital technology.Cooperate with six companies, including NTT DOCOMO Tohoku branch office and IT giant cyber agents.We will install several types of cameras and communication equipment to compare and verify the characteristics and issues of data acquisition and analysis methods.Human style data will be considered to revitalize shopping streets, to create towns, and to promote tourism.
The demonstration experiment is until June 9th.In the arcade in front of Fujisaki, a total of three types of cameras are set up, two types of beacons are installed at the entrance to Sendai Mitsukoshi and Sendai Forlas, and the ticket gate at subway stations, and data is collected.It also uses a system that allows you to grasp the number of staying people from the exchange of mobile phones and base stations.
The image taken by the camera is analyzed by artificial intelligence (AI).Estimate the number, age, gender, gaze, etc. of the people who were there.Beacon detects radio waves of Wi -Fi and short -range wireless communication "Bluetooth" emitted by smartphones.The smartphone terminal is identified, and the information on the Internet is connected, age, gender, residence, and routes to stations and shops are analyzed.
According to the city, by preparing a method of collecting human data with digital technology, customers who visit large stores can verify the "shower effect" in the surrounding shopping street, and analyze public transportation in detail.It can be reflected in town development.
In the future, collecting human -style data in multiple tourist destinations inside and outside the city may be used in the development of tourist routes.
The demonstration experiment is part of a digital transformation (DX) that transforms existing businesses with digital technology.Based on the voice of the center shopping street, "If the number of people who are visited by the weather and the weather due to the weather are divided throughout the year, they can be used in the composition of the product."The results will be announced in mid -August.
Kazuni Naruse, Citizen's Service Digitalization Promotion Division, "Human -style data is basic data for promoting DX. Demonstration experiments have a lot of interest from the central shopping street. Using the acquired data.I want to make it the first step to work on solving problems with the community. "