"DAZN" can be used for 1100 yen per month KDDI announces new set plans one after another Is it against DoCoMo?

Office of DAZN operator (Source: J League official website)

Price plans that utilize the sports video distribution service "DAZN" may become a new trend for user acquisition. KDDI announced on January 26 that it will start offering the "Unlimited Use MAX 5G / 4G DAZN Pack", a rate plan for unlimited use of data that includes "DAZN", after the end of February. A set plan that allows you to use DAZN by paying an additional 1100 yen to "Unlimited use MAX 5G / 4G" (7238 yen per month before each discount). It seems to be a counter plan to "DAZN for docomo" provided by NTT DoCoMo. [Image] Details of the new plan set with DAZN (5 sheets in total) The set fee before applying various discounts is 8338 yen per month. In combination with Family Discount and au Smart Value, you will be able to use the unlimited use plan and DAZN for 6028 yen per month. KDDI explains the aim of the new plan, "We have been offering DAZN at the conventional price so far. We decided that sports broadcasting has a long delivery time and a large amount of roaming, so it has a high affinity with the all-you-can-use plan." ..

"I want to offer this rate plan as much as possible"

From February to March, in addition to the final qualifying for the Japan national football team's soccer World Cup, the opening of the J-League and professional baseball is on the horizon, and there are many sporting events. While the operator of DAZN is strengthening its sales activities, KDDI and KDDI, who want to strengthen sports content, agreed with each other and agreed to offer a new plan. Regarding the possibility of price revision in the future, "I do not know the future external factors. It will be decided on a case-by-case basis depending on the situation." ". Regarding the reason for setting the price, he answered, "I can't talk about it because it's a sales strategy, but I was conscious of the price that is easy to use." Competing NTT DoCoMo is offering "DAZN for docomo" for 1925 yen per month. Although the price was revised in October 2020, DAZN will be available for 1078 yen per month to users who subscribed to the service from February 2017 to the end of September 2008 and linked to the docomo line. It seems that KDDI has the aim of acquiring new users by setting prices close to that.