62.9 % of Rakuten Mobile users aim to grow with the synergy effect between Rakuten Ichiba.

　Rakuten Group will hold an online seminar "Rakuten EXPO 2021" on September 2.Hiroshi Mikitani, Chairman and President of the Company, and President, talked about the growth trends in Rakuten Ichiba in 2021 and the company's future strategies.

　In the first half of FY2021, the company's domestic e -commerce distribution was about 2.3 trillion yen, up 17 % in FY2020, when the demand was growing due to the corona.In addition, the average growth rate of shopping EC in the past two years is 23.The company has set an annual goal of 5 trillion yen in FY2021 due to the rise of 6 % and the number of Rakuten Ichiba users, which have increased due to Corona, is about 76 %.The NPS score of Rakuten Ichiba, which was acquired in June 2021, rose 9 points compared to January 2020.Rakuten Ichiba won the first place in the spring and summer of 2021 in the "Web Brand Survey" provided by Nikkei BP Consulting.

　As a future development, Mr. Mikitani will aim to increase the demand for shopping by providing comprehensive services, especially the business expansion of Rakuten Mobile and Rakuten Ichiba.

　Rakuten Mobile currently has more than 5 million contracts for MNO and MVNO, and the user acquisition pace from the start of service provision is 4 Rakuten Card..8 times speed.In the future, we aim to increase the number of users to 20,000 to 30 million.Also, in the service of the Rakuten Group in June 2021, about 20 % of new users are via Rakuten Mobile, so they are expected to have a synergy with other services.

　Rakuten Mobile and Rakuten Ichiba are 62 for Rakuten Mobile users.9 % are shopping at Rakuten Ichiba, and the annual distribution of users in Rakuten Ichiba will increase by about 77 % after joining Rakuten Mobile.Subsequently, Mr. Mikitani has focused on the current initiative at Rakuten Ichiba: "expansion of stores with shipping -included lines", "Delivery efficiency", and "expansion of Rakuten Points".

　The shipping cost line is a service where shipping costs are free if the total purchase price of the same order in Rakuten Ichiba is 3,980 yen or more including tax.The service store in Rakuten Ichiba is currently over 90 %.In the seminar, it was shown that the store introduced by the service was 25 % higher than that of untreated stores.

　Regarding delivery efficiency, the Rakuten Group has a business alliance with Japan Post, and has expressed its new JP Rakuten Logistics, which was newly established in 2021.The company will promote the increase and automation of logistics bases, and aim to provide unified services nationwide, including Hokkaido and Okinawa Prefecture.

　Regarding the expansion of the use of Rakuten points, the penetration of the SPU (Super Point Up Program), a service that lists the ratio of Rakuten points provided by the Rakuten Group, is promoting the multiple use of other services provided by the company.rice field.In addition, the point use amount in Rakuten Ichiba is 1 compared to the issuance amount..He explained that the merits of Rakuten Ichiba due to expanding the use of Rakuten points are significant.

　Finally, Mr. Mikitani concludes the seminar, saying that his future goals will expand their domestic EC distribution to 10 trillion yen in 2030, and the company's cooperation system for vaccination for the new Coronavirus infection vaccination.rice field.